Like many things German, the German language is a thing of precision. Once you’ve learned the basics, you’ll encounter one of the fundamental aspects of German communication: the use of Sie (“you”) and du (well, …

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Sorry ChatGPT, it’s nothing personal – but localisation should be done by people, not machines. Cultural sensitivity, a deep understanding of context and finely tuned linguistic expertise are required for high-quality localisation. And chatbots are …

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AI text generators are transforming the way we produce content, and we’re becoming increasingly reliant on their ability to create human-like content. But are they better content writers than humans? Here’s why we should still …

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 “Traditional marketing talks at people. Content marketing talks with them.” ~Doug Kessler Whether a tech entrepreneur or a freelance dog walker, you need to market yourself. Content marketing is now an essential part of any …

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Marketers and media specialists often rely on the notion of generations as a rudimentary, sometimes humorous way to define and describe different age groups within cultural, political, and economic contexts. But the stereotypes used to …

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On the surface, Canadian English looks a lot like its UK and US counterparts. But if you dig a little deeper, you may be surprised to discover its many distinct features arising from the country’s …

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The English taught in the classroom is often very different from the English that native speakers actually use. This is especially true for one little pronoun. Stephen is an Irish/German journalist and translator based in …

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If you’ve decided to become a freelance writer, perhaps part-time or full-time, then a hearty congratulations to you. Play your cards right, and people may even pay you for it. It’s a wonderfully rewarding occupation …

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When customers do not understand, they do not buy. As an online retailer you should use a country’s language to optimise sales. Andrea is a freelance translator and copywriter based in Fulda. A global consumer …

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