“Traditional marketing talks at people. Content marketing talks with them.” ~Doug Kessler Whether a tech entrepreneur or a freelance dog walker, you need to market yourself. Content marketing is now an essential part of any …

Read more

Debbie is a Canadian copywriter and translator based in Berlin, Germany. She is fascinated by etymology and loves to learn new languages. Marketers and media specialists often rely on the notion of generations as a rudimentary, …

Read more

Debbie is a Canadian copywriter and translator based in Berlin, Germany. She is fascinated by etymology and loves to learn new languages. As both a Canadian and a linguist, my work sometimes brings me to …

Read more

The English taught in the classroom is often very different from the English that native speakers actually use. This is especially true for one little pronoun. Stephen is an Irish/German journalist and translator based in …

Read more

If you’ve decided to become a freelance writer, perhaps part-time or full-time, then a hearty congratulations to you. Play your cards right, and people may even pay you for it. It’s a wonderfully rewarding occupation …

Read more

When customers do not understand, they do not buy. As an online retailer you should use a country’s language to optimise sales. Andrea is a freelance translator and copywriter based in Fulda. A global consumer …

Read more

You have heard the buzzword ‘content design’ – but what is it and why is it important for your online content? Angela is a sub-editor and writer based in Dublin, Ireland. She loves puns, poetry, …

Read more

You’re never too old to read children’s books. They teach as much as adult literature: how to grow as a person, learn from your mistakes, respect others and that life is not as bad as …

Read more

Two nations divided by a common language. You say potayto and I say potahto. Let’s call the whole thing off or let’s call the calling off, off—dealing with the puzzle of British and American English. …

Read more