The Reader Persona
07.08.2024
Are you a writer working on a piece of marketing content …
Zu den deutschsprachigen Blogs
5 ways in which learning a language will enrich your life
10.01.2024
A different language is a different vision of life. — Federico …
You can say you to me: The ins and outs of the German Sie and du
20.10.2023
Like many things German, the German language is a thing of …
Why AI should leave localisation to humans
11.09.2023
Sorry ChatGPT, it’s nothing personal – but localisation should be done …
Is AI the better content writer?
11.08.2023
AI text generators are transforming the way we produce content, and …
Five tips for writing great content
16.03.2023
“Traditional marketing talks at people. Content marketing talks with them.” ~Doug …
Intergenerational Communication: How to Communicate Effectively across Generations
31.01.2023
Marketers and media specialists often rely on the notion of generations …
Copywriting for the Canadian market: How Different is Canadian English, Anyway?
07.11.2022
On the surface, Canadian English looks a lot like its UK …
The Never-Ending Problems with You
25.08.2022
The English taught in the classroom is often very different from …
Five Tips for Starting Out as a Freelance Writer
21.06.2022
If you’ve decided to become a freelance writer, perhaps part-time or …