Canva
Content in every language for creative minds everywhere
Zusammenfassung
Multilingual design platform
Unternehmen
Canva is a design and publishing tool that helps people anywhere in the world to express their creativity without any prior design knowledge.
Hauptquartier
Sydney, Australia
Industrie
Software & Technology
Beauftragte Services
Consulting
Localisation
Canva gives free rein to its users’ creativity. The multifaceted design tool lets you create graphics, documents and videos, from social media posts, presentations and company business plans to wedding and birthday invitations. To avoid language barriers from the start, Canva asked us to localise its content in multiple languages.
And by ‘content’, we mean more than just text – images and colours are also interpreted differently around the world. That’s why, in addition to translators, we support Canva with a full team of designers. They help localise Instagram posts and other creative assets.
Local teams for global success
From English to German, French and Canadian French: differences between the two variants of French are also taken carefully into account. Every country has its own culture, and what works in France may cause confusion in Canada. Three teams with a total of 17 translators review the localised strings and adapt them for the target audience.
That’s how Canva makes its message resonate globally – celebrating design and the freedom to be creative.
